The Clarify stage focuses on understanding what your work actually is before trying to describe it.
Many people know what they do internally, but find it difficult to explain. This is often because the work hasn’t yet been brought into clear focus. In this stage, attention is placed on what feels most true, what is essential, and what the work actually does.
As clarity develops, language begins to emerge more naturally. This stage supports moving from internal knowing toward clear understanding, without forcing expression too early.
(and why it matters more than you think) You may already know what you do. In fact, many people do. They feel it clearly. They’ve experienced it through their work. They’ve seen the results in others. And yet, when it comes time to explain it, something shifts. The words don’t quite land.The explanation feels incomplete.Or … Read more
You may ask yourself, “How do I articulate the essence of what I do?” or, “How can I clearly communicate it so people can find me?” You’re not alone. In fact, I commonly hear, “I know what I do… but I can’t explain it clearly.” This is usually followed by assumptions about lacking clarity, confidence, … Read more